Pinks Cantina—a sister restaurant to Pinks—is a New York Taqueria that combines the grit of the Lower East Side with traditional Mexican cuisine and clever fusion dishes. It was an interesting design challenge in how the look and feel could look the same or totally different from Pinks. We landed on this Mexican street meets L-E-S style with fun, bold, simple language, colors, and photography. Copywriting created in collaboration with Corey Lewis. Find them at 203 Chrystie St in NYC.