Strategic Brand & Creative Direction for Mission-Driven Businesses

Serving soulful entrepreneurs, creative teams, and organizations bringing meaningful work into the world.

With over 20 years of experience in branding, creative direction, and experiential design, I help shape ideas into clear, intentional design that is both beautiful and designed to create meaningful impact.

My approach is both strategic and intuitive, blending clean, intentional design with deep listening and clear storytelling.

I work with clients at many stages, from focused design needs to larger creative projects that require vision, coordination, and production support.

Whether you're launching something new, evolving your brand, or creating an experience that holds meaning, I bring steady creative leadership at every stage.

Availability: I take on a limited number of design collaborations each year, primarily supporting mission-driven organizations and founders. My work is best suited for clients who value depth, clarity, and thoughtful collaboration.

How I Can Support You:

For Mission-Driven Teams & Organizations

Whether you’re building a movement, hosting an event, or stewarding a sacred mission, I offer thoughtful design, creative strategy, and production support to help your vision come to life.

• Creative Direction and Branding | Guiding the visual and energetic expression of your organization’s mission, from high-level brand vision to everyday storytelling.

• Campaigns, Events & Materials | Designing cohesive assets and experiences for launches, gatherings, and initiatives that engage and inspire.

• Systems & Implementation | Bringing strategy into form through organized, thoughtful execution. This includes layout, logistics, branded templates, internal assets, and launch-ready deliverables that support clarity and consistency across your team.

• Team Assembly & Creative Management | Sourcing and leading aligned designers, writers, and collaborators to execute your vision.

For Soul-Led Entrepreneurs & Creatives

Whether you’re just starting out or your brand needs a visual refresh, I meet you where you are, offering thoughtful design and creative guidance.

• Branding & Visual Identity | Logos, colors, typography, and visual direction that reflect your personality, values, and purpose.

• Website Design & Refreshes | Squarespace design or refinement + essential tech support.

• Creative Direction & Visual Storytelling | Bringing your message to life through imagery and layout that reflect your true voice.

• Social & Experiential Design | Canva templates, social graphics, and visuals for events, offerings, courses, and community experiences.

I bring a grounded presence to every collaboration. Whether you're just starting out or leading a complex vision, I offer creative support that’s strategic, intuitive, and aligned with your values.

Curious to collaborate? Let’s connect over a 30-minute Virtual Tea & Creative Visioning session to explore how I can support your work.

“Design is a form of alchemy. It’s a way of bringing the unseen into form.”

Case Study

Design Portfolio

View some selected projects below.

“I help something true emerge by listening, holding the vision, and shaping it into something others can feel.”

Design as a Magical Process

At its heart, design is a way of bringing what’s unseen into form. For over 20 years, I’ve guided ideas into reality by asking the right questions, listening deeply, and shaping vision into tangible, lived experiences.

My Path in Design & Creative Work

I studied graphic design and motion graphics at the School of Visual Arts and spent two decades in New York City immersed in branding, creative direction, and experiential design. I’ve worked with agencies including Wolff Olins, Red Antler, and Interbrand, as well as in-house and boutique teams.

My work has supported organizations such as Friends of the High Line, The Nature Conservancy, Amnesty International, Climate Lead, Ford Foundation, NY Public Radio, Allbirds, Ann Taylor, and more.

In 2020, I expanded my practice to include facilitation and coaching, leading retreats and group experiences rooted in connection and purpose. This evolution deepened my ability to listen, synthesize, and guide meaningful creative processes.

From 2022 to 2025, I worked with The Focalizing Institute as a co-teacher and program coordinator, supporting practitioner trainings, digital organization, marketing, and program development, a role that reflected my love of holding both the creative and operational sides of meaningful work.

My consulting work is where all of this comes together: strategic thinking, thoughtful design, and creative collaboration.

I’d love to hear more about your project, your vision, and how I can support. Let’s connect!

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View my Resume

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