Client: Ford Foundation
Studio: Opto Design
Created in 1936, Ford Foundation is one of the oldest non-profits. After 72 years of not having a solid identity, they hired Opto to create their brand. The new identity was revealed with the 2008 Annual Report to express Ford Foundations’ new look and feel, as well as their strategy.
For their 75th anniversary, we created a custom mark based on the new logo, and created a more festive design for use in events held during this milestone year.
www.fordfoundation.org